Boomf is a UK company that delivers personalised gifts through the letterbox. The company launched in 2013 selling personalised marshmallows with photos printed on top. Boomf now offer a range of gifts including photo printed chocolate, the Boomf 'bomb' (a personalised greeting card that pops out of the envelope) and the Boomf 'Flutter' (a personalised greeting card with a butterfly flying out).
Video Boomf
Background
Boomf was founded in November 2013 by James Middleton and Andy Bell. Middleton had previously founded Nice Cakes, which specialised in personalised cakes. Bell had previously founded Mint Digital, which created StickyGram (now Sticky9), an Instagram magnet company which sold to PhotoBox. Boomf combines elements from both businesses.
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History
In 2014, Boomf raised over $1m and is backed by a number of angel investors, including Nick Jenkins, founder of Moonpig, Duncan Jennings and Matt Wheeler.
Boomf launched in November 2013 without mentioning Middleton's involvement, to allow for a low profile launch. In January 2014, Boomf announced Middleton's involvement, believing that it would be impossible to keep it secret long-term.
The initial reaction to Boomf was incredulity; in the Bluff the Listener section of NPR's Wait, Wait... Don't Tell Me, one listener believed it was more plausible that Vladimir Putin had a brother Igor who had invented a pill to stop old people smelling, than that the Duchess of Cambridge's brother has launched a personalised marshmallow company.
Nevertheless, Boomf shipped 2 tons of marshmallows in its first year and made £100,000 ($168,000) in sales in its first three months.
Boomf launched a real-time personalised marshmallow service on a reconditioned Pashley's tricycle in the department store Selfridges, as part of Selfridge's Meet the Makers pop-up season. For Valentines, Boomf created a S'mores pop-up, allowing customers to roast their ex.
In July 2015, Boomf launched a nationwide search for a new marshmallow designer. The winner was Bournemouth University student Izzy Burton.
It was reported in August 2015 that the company had raised £1million in funding.
References
Further reading
- Garber, Megan (27 Nov 2013). "The Edible Instagram". The Atlantic. New York. Retrieved 9 March 2015.
- Beck, Laura (30 November 2013). "Get Your Instagram Photos Printed on Marshmallows". Cosmopolitan. New York: Hearst Communications. Retrieved 9 March 2015.
- Glanfield, Emma (24 July 2014). "Showing His Soft Side: James Middleton Launches Mobile Marshmallow Picture-Printing Business with Help of Reconditioned Tricycle". Daily Mail. London. Retrieved 9 March 2015.
- Jacobs, Alexandra (14 November 2014). "James Middleton Will Put a Happy Face on Your S'mores". New York Times. Retrieved 9 March 2015.
- Schwiegershausen, Erica (30 May 2014). "James Middleton on Marshmallows, and Being a 'New Age Willy Wonka'". New York. New York. Retrieved 9 March 2015.
External links
- Official website
Source of article : Wikipedia
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